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Going Portfolio

July 1st, 2014

Reinvent your work and career before someone else does

In his book “Great Work, Great Career,” Stephen Covey describes Charles Handy, the Irish oil executive-turned-academic-turned-social and organizational philosopher and author, waking  up one morning and deciding to Go Portfolio. That pivotal morning marked the moment when Handy’s full-time professional attention was no longer devoted to one prescribed job using one defined set of skills in one organization. That day, Handy himself became the professional he describes in his books and lectures: the portfolio careerist.

Consultants are arguably the ultimate portfolio professionals. The best adapt broad experience and deep skills to a wide range of companies, business situations and buyer communities. They are not alone. From consultants and entrepreneurs to corporate managers and functional specialists, all professionals are part of an increasingly portfolio-based business environment. Going Portfolio is not a luxury or an option. It’s a requirement for thriving in any business, whether it’s a business of one or a global corporation of one million.

Deciding to Go Portfolio is only the first step. The greatest gains come from managing your portfolio once you’ve gone there. When a business unit identifies a previously undefined niche market, it’s on the path to Going Portfolio. The sales team who understands that they need to reinvent their business development strategy and their sales skills is beginning to manage its portfolio. When you take a chance to develop new skills or apply your skills in new situations, you are Going Portfolio. When you learn to adapt your skills and experience in response to your business environment, you are actively managing your portfolio for both business results and personal satisfaction.

Intentionally or not, we are all going portfolio because our world demands it. The companies, customers and communities we serve with them are constantly fluctuating, and so it the value they seek from each of us. You have to be willing to continually adapt the skills you use and the experience you rely on to add value, right here and right now.

That’s Going Portfolio.  What’s in yours?

Elizabeth Usovicz is principal of WhiteSpace Consulting®, specializing in top-line revenue and business strategies for high-growth companies, new ventures and business units within established companies; keynote speaking and strategy session facilitation. She can be reached at elizabeth@whitespacerevenue.com or (913) 638-8693.